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Course Details

SUBJECT

THEORETICAL

PRACTICAL

DURATION

CLASS	Digital Media Basics
1	Introduction to Digital Marketing How to structure your marketing plan How to segment your audience How to segment your channels Home Work
	Website Optimization as a Marketer
2	How website should look like from Marketing point of view Content Structure How to Audit Tools and Resources Home Work
	Search Engine Optimization
3	SEO Basic How Keywords and SEO works SEO Opportunities Tools and Resources
4	Keyword Research Onpage SEO Technical SEO Tools and Resources
5	OffPage SEO Best and Smart Practice of Link Building Competitor Analysis Tools and Resources Home Work
	Social Media Marketing
6	Social Media Marketing (Organic) How Social Media works Opportunities Why Content Goes Viral? Tools and Resources Audience Research
7	Facebook Advertisement Basic Business Manager Account Creation and Ad Account Set up Pixel Setup Ad Creation Tools and Resource Home Work

	Email Marketing
8	Email Marketing Concept Lead Collection Email Best Practice Segmentation Strategy
9	Tools and Resources Email Campaign Setup Report and Analysis Home Work
	Google Analytics & Webmaster
10	Analytics and Webmaster Tool Basic Goal and Event Tracking Advance Practice Backlink Analysis Data Analysis Home Work
	Google Adwords and Display Ads
11	Google AdwordsBasic Why Adwords Live Campaign Setup Best Practice Tools and Resources Home Work
	YouTube Marketing
12	Why Video Marketing? YouTube Content Creation Keyword Research Tools and Resources
13	Optimize YouTube Channel Like a PRO YouTube Ranking Factors Research and Analysis Conversion Related Tips, Quick Money Generate Tips Home Work
	Mobile Marketing
14	Difference Between Email and SMS Marketing Similarity Between Email and SMS Marketing Best converting SMS Strategy for Long Run Home Work
	Content Marketing
15	How to be viral With Content Advantage of Blogging How to Generate more Shares and Engagements Home Work
	Earning Scopes With Your Digital Marketing Skills
16	How Can We Earn as a Digital Marketer What is Passive Income What Next? Exam

200 Marks

100 Marks

3 Months