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Course Details
SUBJECT THEORETICAL PRACTICAL DURATION
CLASS
Digital Media Basics
 
 
1
  Introduction to Digital Marketing
  How to structure your marketing plan
  How to segment your audience
  How to segment your channels
  Home Work
 
Website Optimization as a Marketer
2
  How website should look like from Marketing point of view
  Content Structure
  How to Audit
  Tools and Resources
  Home Work
 
Search Engine Optimization
 
3
  SEO Basic
  How Keywords and SEO works
  SEO Opportunities
  Tools and Resources
4
  Keyword Research
  Onpage SEO
  Technical SEO
  Tools and Resources
5
  OffPage SEO
  Best and Smart Practice of Link Building
  Competitor Analysis
  Tools and Resources
  Home Work
 
Social Media Marketing
6
  Social Media Marketing (Organic)
  How Social Media works
  Opportunities
  Why Content Goes Viral?
  Tools and Resources
  Audience Research
7
  Facebook Advertisement Basic
  Business Manager Account Creation and Ad Account Set up
  Pixel Setup
  Ad Creation
  Tools and Resource
  Home Work
 
 
Email Marketing
8
  Email Marketing Concept
  Lead Collection
  Email Best Practice
  Segmentation Strategy
9
  Tools and Resources
  Email Campaign Setup
  Report and Analysis
  Home Work
 
Google Analytics & Webmaster
10
  Analytics and Webmaster Tool Basic
  Goal and Event Tracking
  Advance Practice
  Backlink Analysis
  Data Analysis
  Home Work
 
Google Adwords and Display Ads
11
  Google AdwordsBasic
  Why Adwords
  Live Campaign Setup
  Best Practice
  Tools and Resources
  Home Work
 
YouTube Marketing
12
  Why Video Marketing?
  YouTube Content Creation
  Keyword Research
  Tools and Resources
13
  Optimize YouTube Channel Like a PRO
  YouTube Ranking Factors
  Research and Analysis
  Conversion Related Tips, Quick Money Generate Tips
  Home Work
 
Mobile Marketing
14
  Difference Between Email and SMS Marketing
  Similarity Between Email and SMS Marketing
  Best converting SMS
  Strategy for Long Run
  Home Work
 
Content Marketing
15
  How to be viral With Content
  Advantage of Blogging
  How to Generate more Shares and Engagements
  Home Work
 
Earning Scopes With Your Digital Marketing Skills
16
  How Can We Earn as a Digital Marketer
  What is Passive Income
  What Next?
  Exam
200 Marks 100 Marks 3 Months